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Personal and Other Information
What is “Personal Information”?
What Types of Non-Personal Information Do We Collect?
Other information can be collected from the user’s use and navigation of the Website – such as device-specific information -- for example, a user’s hardware type, operating system version, unique device identifiers (UUID), mobile network information, and server log information (typically, a user’s IP address, browser type, browser language, date and time of request and cookies – discussed separately below).
We do not knowingly collect Personal Information from children under the age of thirteen. The Website and its content are not directed to children under the age of 13. In the event that We learn that We have unknowingly collected Personal Information from a child under the age of 13 without parental consent, We will delete that information as quickly as reasonably possible.
How do We Collect Personal Information?
Your log-in information is automatically reported by your web browser to our server each time you make a request to access a web page and may also be reported when the content of the webpage is downloaded to your browser. When you use the Website, our servers automatically record some of your log-in information (including your web request), your IP address, your browser type, your hardware type, and other types of Anonymous Information identified above, any referring websites/URL’s, the number of clicks you implemented on the Website, what pages you viewed and other such information. This information helps Us improve the Website and more accurately provide it to you.
We may also collect and process information about a user’s actual location, using the user’s IP address, GPS, and other methods using sensors in nearby equipment, such as Wi-Fi access points and cell towers.
We may collect this information passively using technologies such as standard server logs, cookies, and clear GIFs (also known as “Web beacons”). We use passively-collected information to administer, operate, and improve the Website and our other services and systems, to improve the effectiveness of advertising on our Website, and to provide advertisements and other content that is tailored to you.
If we link or associate any information gathered through passive means with Personal Information, or if applicable laws require us to treat any information gathered through passive means as Personal Information, we treat the combined information as Personal Information under this Policy. Otherwise, we use and disclose information collected by passive means in aggregate form or otherwise in a non-personally identifiable form.
How Do We Use Personal Information Collected?
We use your Personal Information to authenticate your access and use of the Website; to respond to your e-mail inquiries (when we deem such response to be appropriate); to respond to your submission of “Contact Me,” or other forms or requests which involve your requests for information from Us; to send you notices about changes to the Website; to send you notices about services We may offer from time to time (including service-related announcements): to send you marketing information through our CRM system; and to manage and improve the Website to optimize products and services.
We may also use your Personal Information (such as search terms) to optimize exposure and availability on external web search engines such as Google®.
We, like many businesses, sometimes engage other companies (“Service Providers”) to perform certain business-related functions (such as maintaining databases, distributing information, processing transactions, and hosting services). When We engage a Service Provider to provide such business-related functions, We provide them with the information they need to perform such function, and such information may include Personal Information of a user. Service Providers are typically authorized to use such information only as necessary to provide such services to Us.
From time to time, We may share Personal Information you provide us to third parties in your geographical region who have an interest in marketing to you. If a user receives such marketing communications, the user may opt out by following the “unsubscribe” procedure included with such marketing communication.
Google® Analytics. The Website may employ Google® Analytics advertising features that collect data about your traffic via Google® advertising cookies and anonymous identifiers (see “Tracking Cookies/Web Beacons/Social Media Widgets” below) as well as data collected through standard Google® Analytics implementation. We strive to adhere to Google® Analytics Advertising policies. We will not facilitate the merger of personally-identifiable information with non-personally identifiable information collected through any Google® advertising product or feature. We reserve the right to test, turn-on or turn-off any of the Google® Analytics features from time to time without notice to you. By utilizing certain Google® Analytics Advertising Features, we are required to disclose the following information:
- The Website may employ Google® Analytics Display Advertising features.
- The Website and other third-party vendors may use first-party cookies (such as the Google® Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together.
- Visitors to Our out site can opt-out of the Google® Analytics Advertising Features used, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's consumer opt-out).
Except as required by law, We do not provide a process for individuals who use or visit the Website to review and request changes to any of their personally identifiable information collected through the Website.
We store Personal Information using generally accepted encryption and data-storage technology. We cannot guarantee that any information is totally secure. Even though We review such encryption, data storage and data processing practices and security measures from time to time, third parties may unlawfully access, intercept or otherwise become aware of Personal Information or private communications. We do not represent or warrant that the Website is protected from such unlawful interception or other harmful events, such as computer viruses, malware, data mining and security or privacy threats. We are not responsible for intercepted information sent via electronic means, including e-mail or e-commerce transactions. You hereby release Us, Service Providers engaged by Us, and our respective officers, directors, members, managers, employees, agents and assigns, from any and all claims, costs or expenses arising out of or relating to the use of information intercepted or accessed by third parties in an unauthorized or unlawful manner.
Tracking Cookies/Web Beacons/Social Media Widgets
An internet tracking cookie (or HTTP cookie) or web beacon is a small piece of text or code stored on a user’s device by a web browser (such as Internet Explorer®, Apple® Safari®, Google® Chrome®, or Mozilla® Firefox®). Web pages (like those incorporating the Website) use tracking cookies for authentication, session navigation tracking, and storing site preferences. We use tracking cookies to better serve you when you return to the Website.
If you do not want to enable the Website to place tracking cookies on your computer, you can adjust your web browser’s security settings to block tracking cookie placement. You can also adjust your web browser settings to notify you when your computer receives a tracking cookie, which gives you a chance to decide whether or not to accept the tracking cookie before it is placed on your device. If you decide not to accept a tracking cookie from the Website, you may not be able to use all of the features of the Website. Please refer to the instructions and information provided by your particular web browser. Please be aware that our Website may not always or may not fully respond to “do not track” and similar signals in even if you follow your browser’s instructions. As such, if you do not wish to be tracked, please do not use this Website.
Please also be aware that in the course of your use of the Website or other services provided by third parties (“Third-Party Services”), including, for example, Google Analytics, may set cookies on your hard drive or use other means of passively collecting information about your use of the Website, Third-Party Services or other services or content. To do this, they may use first-party cookies (which are set by the same domain your browser is receiving data from) or third-party cookies (which are set by a different domain). We also may make non-personally identifiable information available to Third-Party Services, and these Third-Party Services may collect such information, to assist such parties in understanding our users’ activities and usage patterns on the Websites. WE DO NOT HAVE ACCESS TO, OR CONTROL OVER, THE ACTIONS OF THIRD-PARTY SERVICES. EACH PROVIDER OF THIRD-PARTY SERVICES USES INFORMATION THAT IT COLLECTS IN ACCORDANCE WITH ITS OWN PRIVACY AND SECURITY POLICIES.
“Do Not Track” Policy
As noted above, you should assume that the Website does not currently respond to a “do not track” or similar signals.
Third Party Site Links
Governing Law; Individual Nature of Claims
Last Modified: March 15, 2020